Professional Certificate Course in Introduction to Digital Analytics
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.
Duration
2 Weeks
Pedagogy
Online
Tuition Fee
£ 55 £ 80
Professional Certificate Course in Introduction to Digital Analytics
This Professional Certificate Course in Introduction to Digital Analytics provides a comprehensive overview of digital analytics, emphasizing its significance in digital marketing. Participants gain insights into key digital channels, data sources, and learn about web analytics and tracking tools. The course highlights distinctions between web and digital analytics, offering practical examples for leveraging digital analytics in strategic business decisions.
- Digital analytics and its importance in digital marketing
- Overview of key digital channels and data sources
- Web analytics and digital tracking tools
- The differences between web analytics and digital analytics
- Examples of how digital analytics can be used to inform business decisions and strategies
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,
- Digital Marketing Professionals
- Business Analysts
- Web Developers
- Marketing Managers
- Data Analysts
- Entrepreneurs
- Advertising Executives
- E-commerce Managers
- Content Strategists
- Product Managers
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What you'll learn
Module 1
Introduction To Digital Analytics
This Professional Certificate Course in Introduction to Digital Analytics offers a comprehensive understanding of the significance of digital analytics in digital marketing. Participants gain insights into key digital channels, data sources, and web analytics tools. The course highlights web and digital analytics distinctions, providing practical examples for informed business decisions and strategies.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Anthony B.
Very intense and very interesting. Since doing this course in 2016 I have referred plenty of ex-colleagues to do the same. Most enjoyable.
Carlos C.
Incredible! Loved how direct to the subject it is. Very easy to understand and its lessons are very important to someone who wants to be A LEADER.
Marina Y.
This course is quite detailed and it conveys some aspects which the students tend to forget or to which they usually do not pay enough attention.
