Professional Certificate Course in Native Advertising and Display Advertising

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Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 55 £ 80

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Professional Certificate Course in Native Advertising and Display Advertising

Participants will delve into the intricacies of native and display advertising by exploring various types within each category. The course will equip them with the tools to understand the strengths and limitations of different advertising formats. Additionally, the focus will be on developing effective strategies tailored to each, ensuring participants can craft campaigns that resonate with target audiences. The course will not only cover the theoretical aspects but also provide practical insights into implementing successful advertising strategies.


After the successful completion of the course, you will be able to learn about the following,

  • Define native advertising and distinguish it from other forms of advertising, such as display advertising and sponsored content.
  • Understand the various types of native advertising and display advertising.
  • Develop effective native advertising and display advertising strategies.
  • Learn when should we Use Display Advertising and native advertising.
  • Analyze and interpret native advertising and display advertising metrics.
  • Choose appropriate tools and platforms for creating and managing native advertising, and display advertising campaigns
  • Develop effective display advertising strategies.
  • Develop a comprehensive understanding of the current trends and future directions of display advertising and native advertising.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Native Advertising Strategist
  • Display Advertising Specialist
  • Advertising Metrics Analyst
  • Content Integration Manager
  • Campaign Optimization Specialist
  • Ad Platforms Manager
  • Trend Analyst in Advertising
  • Creative Content Developer - Native Advertising
  • AdTech Solutions Specialist
  • Campaign Compliance and Ethics Officer



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What you'll learn

Module 1

Understanding Native Advertising And Display Advertising

This course aims to provide participants with a solid foundation in the realm of advertising by defining and distinguishing native advertising from other prevalent forms such as display advertising and sponsored content. Through comprehensive exploration, participants will gain the ability to identify the unique characteristics and functionalities of native advertising, enabling them to discern its distinctiveness within the broader advertising landscape.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Liesbeth B.

The ‘Special Executive Masters Programme (S.E.M.P)’ has offered me inspirational classes and assignments to vitalize my inspirational needs. Besides this I had...

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Dzenan D.

A good course with an excellent lecture and introduction to business administration

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Uliana Z.

The course is definitely informative, easy to complete, and applicable to any field of work. Since the ability to think critically is one of the essential skill...