Professional Certificate Course in Strategic Marketing Process
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.
Duration
2 Weeks
Pedagogy
Online
Tuition Fee
£ 55 £ 80
Professional Certificate Course in Strategic Marketing Process
The aim of this course is to provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies.After the successful completion of the course, you will be able to learn about the following,
- Concept of the strategic marketing process.
- Stages of strategic marketing.
- Steps in situation analysis.
- Categories of five C analysis.
- Steps of marketing strategy.
- Steps of the marketing mix.
- The influences in the relationship of marketing strategies.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing Managers and Executives
- Business Development Managers
- Product Managers and Brand Managers
- Sales Managers and Representatives
- Market Researchers and Analysts
- Business Owners and Entrepreneurs
- Advertising and PR Professionals
- Management Consultants
- Strategy Planners
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What you'll learn
Module 1
The Strategic Marketing Process
Marketing is a critical business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Fabian G.
It is more convenient between work and studying. Wish to continue with my studying with you.
Liesbeth B.
The ‘Special Executive Masters Programme (S.E.M.P)’ has offered me inspirational classes and assignments to vitalize my inspirational needs. Besides this I had...
Jekaterina S.
Great course to refresh your knowledge or dig into new topic. Very useful for managers who want need to develop strategical thinking and get a "helicopter view"...
