Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks
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Duration
2 Weeks
Pedagogy
Online
Tuition Fee
£ 55 £ 80
Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks
"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits.
Upon completion, you'll gain insights into:
- The marketing mix's impact on consumer decision-making
- Influence of new technologies on consumer behaviour
- Models for organizational decision-making
- Intersection of marketing practices and consumer behaviour
- Correlations between consumer behaviour and marketing segmentation, targeting, and positioning
- Understanding the decision-making unit (DMU)
- Perceived risk in consumer decisions
- Evolution of buyer behaviour and media habits"
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Consumer Behaviour Analyst
- Decision Making Strategist
- Market Research Manager
- Risk Management Consultant
- Consumer Insights Specialist
- Behavioral Economist
- Market Intelligence Analyst
- Customer Experience Designer
- Consumer Psychology Researcher
- Marketing Strategy Manager
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What you'll learn
Module 1
Understanding Consumer Decision Making Dynamics And Risks
This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits.
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Carmen H.
Very convenient and great content. Recommend 100%
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I consider this course very useful, containing a large volume of necessary information needed for my professional development within my daily activities at my w...
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Having this course was a wise thing to do as i really familiarised with basic and advanced knowledge of the MBA. Its useful for everyone who wants to learn some...
