Special Executive Programme In Current Issues In Marketing

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Duration

2 Months

Pedagogy

Online

Tuition Fee

£ 250 £ 440

Special Executive Programme In Current Issues In Marketing

This course explores the complexities of consumer interactions, culture-based attitudes, and global marketing trends. Students will learn about international marketing challenges, global branding strategies, and the impact of cultural dynamics on marketing decisions.

 

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

Entry requirement

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience:

  • Global Marketing Manager
  • International Brand Strategist
  • Consumer Insights Analyst
  • Marketing Research Specialist
  • Cultural Marketing Consultant
  • Product Marketing Manager
  • International Trade Analyst
  • Advertising Campaign Manager
  • Pricing Strategy Analyst
  • Market Entry Consultant

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What you'll learn

Module 1

ASSIGNMENT & STUDY GUIDELINES

This module provides the most critical information about the study course and assignment submission.

8 Lectures

Module 2

Current Issues In Marketing

This course addresses critical topics in contemporary marketing, emphasizing the intersection of consumer behavior, cultural identity, and global marketing strategies. Students will delve into the effects of globalization on branding, pricing, and market entry, as well as the challenges posed by international trade barriers and cultural differences. A blend of theory and case studies ensures a practical understanding of these global marketing issues.

18 Lectures
1 Quiz

Testimonial

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Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Marina Y.

This course is quite detailed and it conveys some aspects which the students tend to forget or to which they usually do not pay enough attention.

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Evaggelia C.

Having this course was a wise thing to do as i really familiarised with basic and advanced knowledge of the MBA. Its useful for everyone who wants to learn some...

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Anita Z.

I would really like to recommend the courses on this site. I just finished one of them and it helped me learn a lot. The notes and the videos are well-organis...